- 01Campaign buildout
- Turn the approved brief into the agreed campaign structure, targeting and ad copy. New campaign types and creative volume are defined in scope.
- 02Conversion tracking
- Configure and check the agreed conversion actions using the required account and website access. Call-tracking tools and third-party licenses, where needed, are identified separately.
- 03Keywords and audiences
- Structure search keywords and negative keywords for Google Ads, or audience targeting for Meta, according to the platform in scope.
- 04Monthly optimization
- Review campaign performance each month and make the agreed changes to targeting, bids, budgets or ads. The base package does not promise daily campaign management.
- 05Monthly white-label reporting
- A plain-English report for your agency, under your brand, covering spend, conversions, changes and the next priorities.
- 06Access to your data
- Keep access to the underlying advertising accounts and their available performance data between monthly reviews. This does not depend on a new Skayze portal.
- 07QA and approvals
- Check campaign settings, tracking and the agreed assets before approved changes go live. Your agency stays in the approval process.
- 08A record of changes
- Record what changed and why so your team can follow the account’s history.
- 09Agency-facing delivery
- Skayze works with your agency. You remain the client’s point of contact and control the client relationship.