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What changed on the ad platforms, what it means for agencies, and what clients will notice. Every post verified against its sources.

A color-grading monitor and keyboard on a video editing desk, the hands-on review PMax AI video resizing skips.
Google Ads

PMax AI video resizing: opt out by September 4

Google Ads is using generative AI to auto-create missing PMax video aspect ratios by default. Agencies have until September 4 to opt client accounts out.

A laptop screen showing a social media performance chart, the kind of report Meta's attribution change altered.
Meta Ads

Meta click-through attribution change: what to check

Meta narrowed click-through attribution to link clicks only, moving reactions, comments, and shares into a new engage-through metric. Here is what to check.

A phone on a gimbal recording vertical video, the kind of Reel an Instagram post-view ad now follows.
Meta Ads

Instagram Reels post-view ads: what to test now

Instagram has rolled out Reels post-view ads, a placement that plays right after a video ends. What the format does, and how to test it before a client asks.

Close-up of a laptop screen lit with code in a dark room, the script work behind an AI Max migration.
Google Ads

Google AI Max migration: the September 1 agency checklist

Google starts force-migrating campaign-level Broad Match and auto-created assets to AI Max on September 1. What agencies and their clients should expect.